This summer, the Armani Exchange ad campaign takes you "on a day trip to a festival filled with youthful freshness and undiscovered passion".

Shot on location on the isolated Islamorada beaches of the Florida Keys by super-photographer Tom Munro, the new campaign featuring Kerry Degman Major, the sexy Parker Gregory and Rianne is said (by Armain Exchange itself) to be their most provocative to date.

You'll be the judge! (Although we don't think so...)