1 October 2015
Over in the USA just a day after they launched a special limited edition range of rainbow-coloured chips to raise funds for the It Gets Better Project, Doritos have sold out of the colourful product.
The special ‘Doritos Rainbows’ emblazoned with the message ‘there’s nothing bolder than being yourself' were launched in the US this week via a segment on ABC News.
The chips were not available for purchase in stores, instead a $10 donation to It Gets Better secured a pack.
In a media release Doritos said the brand supports the bold lives all their fans lead.
“We are honoured to partner with the It Gets Better Project to create our boldest chip yet. Each bag brings rainbow-coloured chips inside and an inspiring quote on the outside.”
However due to the overwhelming demand, the company has run out of bags of the rainbow chips. Its website now sports a thank you notice and suggests people show their support by sharing the hashtag #boldandbetter.