11 November 2015
The second, annual China Pink Market Conference opened in Shangai earlier this week.
One of the highlights of the conference was the release of details of the 2015 China LGBT Community Report.
The report aims to provide guidance for companies wishing to explore the LGBT Pink Market in China. Completed in September, it drew upon almost 19,000 responses (up from 8,000 in 2014). Its authors believe it to be the biggest survey of LGBT people in the Asia Pacific area.
Key findings from the LGBT Report include:
- Over the next five years, one out of three LGBT Chinese plan to ‘come out’ to more people, while nearly half remain undecided, and one out of four have no plans to reveal their identity.
- Outbound international travel for the LGBT community has risen slightly in the past year, up from 17% in 2014 to 19% in 2015. Hong Kong, Macau and Thailand remain the top three popular destinations within Asia, with the US the most popular outside Asia.
- More than 50% of those questioned said that they were single. A similar number said they hoped one day to marry a person of the same gender. Around 20% said they preferred to be single, while 5% said that a marriage of convenience would be their ideal.
- Same-sex marriage is not legal in China, but 70% expressed interest in exploring marriage overseas while 30% expressed interest in overseas surrogacy arrangements.
- Twenty-two percent of those questioned said that they were ‘doing great’ financially, up from 19% last year. However, the number who reported doing poorly financially also rose, from 21% to 29%.
- Forty-eight percent said that corporate support for LGBT causes and policies had an impact on their purchasing decisions.
- ‘Family pressure’ was the number one concern of 77% of respondents, followed by such issues as coming out and societal recognition, AIDS and other illnesses, legal protection, and workplace discrimination.
The China Pink Market Conference is organized by local LGBT advocacy group WorkForLGBT, in collaboration with market research company YouGov, websites and dating apps Dan Lan/Blued and The L, and public relations firm Weber Shandwick.
It would seem as if Chinese Big Business softened its previous hard stances against LGBTI equality after the US Supreme Court announced its landmark ruling on same-sex marriage in June earlier this year.
According to reports many Chinese companies for the first time started advertising campaigns targeting LGBT consumers, and the concept of a “Pink Market” began to become popular and accepted in China after this time.